At long last, the brand new RPS logo has been let loose on
our website, emails and stationery – we didn’t stretch to clothing, I was
always told that red and pink don’t go together. Launched in conjunction with
our bicentenary celebrations, this new logo has caused a bit of a headache. How
do you best encapsulate the values and outlook of an organisation in that tiny
favicon at the top of your screen? The decisions are endless: straight lines or
curves, abstract or pictorial, how much text, which font… and that’s before you
even bring colours into the equation. Get it wrong and you’re left with
something that distorts your image – like a bad haircut, but harder to get rid
of.
And then there’s our name, not the most malleable collection
of words with a whopping great ‘Philharmonic’ bang in the middle of it. But that
very word is central to the Royal Philharmonic Society’s purpose: philharmonic: adj. devoted to music; music loving - you can’t put it plainer than
that! So without wanting to prescribe too literal an interpretation of our
logo, if you’re seeing hearts you’re probably on the right wavelength. (Then
again, some particularly creative viewers have also read it as a
bird’s-eye-view of a grand piano, so let your imagination run wild…) It’s been
a long journey but we love the end result, and hopefully
you’ll be spotting it around a lot more as the countdown to RPS 200 begins in
earnest!
Helen Pearce
Helen Pearce
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